Sales Reps
Beth Bruske
Territory: Southern California
About Beth:
With a degree in Textile Design at FIDM, and after a 20-year textile design career, I joined EE Schenck. My love and respect for this industry has never wavered. It represents talented, hardworking, and passionate people all coming together. It looks effortless, but we all know that it's not! I am only one small part of this big picture, and grateful to be a part of it. I love working with my Southern California customers and creating a meaningful contribution to their ongoing success.
Guillermo Cipres
Territory: Louisiana and Texas
About Guillermo:
I've been in sales for more than 30 years, and in the fabric business for the last 20. I moved from Guadalajara, Mexico, to the heart of Texas, in Frisco, in 2011 with my wife and my two children. My passion is to help my customers to grow and make friends along the way. Thank you E. E. Schenck for this great opportunity.
Glennda Dafoe
Territory: British Columbia and Alberta, Canada
About Glennda:
I was introduced to the fabric industry in 2015 and was amazed at what I never knew existed. After four years of travelling to visit my customers in British Columbia and Alberta, I have also seen amazing wildlife, scenery and places I didn't even know were part of these provinces in Canada. I feel the people I visit are really friends, not just customers, and I value these relationships and look forward to seeing and visiting them all.
Sonja Davis
Territory: Northern Idaho, Eastern Oregon, and Eastern Washington
About Sonja:
The “creative world” has been a long-time interest of mine; starting with completing
embroidery projects as a young one. I took Home Ec in high school because I wanted to—not as a ‘get-by’ course. I loved making a ‘technical skill level’ blouse (without realizing what I’d taken on) by Gunne Sax/Jessica McClintock, and it came out: beautifully. Although I’ve not delved into quilting; there’s a strong appreciation of it. Being the ‘go-to’ person for fulfilling the needs/wants with all the “creatives” in my territory, is an enjoyable role for me!
Maria DeFilippo
Territory: Colorado, Iowa, & Nebraska
About Maria:
I began my career in the design field. Working in architecture firms, I specialized in hospitality, healthcare and historic restoration projects. Later I went into construction sales – mostly selling windows and doors but also other types of building materials. Working for EE Schenck, I get to build on my sales experience while letting my creative side follow my hobbies and passions.
My very frst sewing related project was when I was in the 1st grade – it was a leather cover for a little paperback bible. I was so proud of it. Around 9, my grandmother gave me an embroidery kit to make a handkerchief with little purple fowers. In my 8th grade Home EC class, I learned how to sew. For years I made my own clothes and later made various home décor items such as; curtains, pillow covers, wall hangings, table runners, etc. I've also explored other sewing related crafts such as; appliqué, needlepoint, cross-stitch, crochet, quilting, etc. My new passion this year is knitting – 2 projects down and a lot more to do.
Nadia Elgawarsha
Territory: Greater Seattle and North Washington area
About Nadia:
I'm from Bellingham, WA which is where I grew up and went to school. I love all forms of crafting and I knit, crochet, spin yarn, weave, dye, and sew. I'm so excited to meet everyone in my territory. I really hope to be a resource to you and help you all with whatever you might need. Please do not hesitate to contact me anytime about any questions, inquiries or concerns, or even just to say hi.
Cindy Hartmann Moore
Territory: Alaska
About Cindy:
I first learned to sew in Junior High in Home Economics Class making some simple garments but I didn’t start quilting until a few decades later. I picked up sewing again when I wanted to sew a receiving blanket and burp bibs for a coworker's baby shower gift. My friend Gen, guided me with this task and told me that I needed a better sewing machine before she would teach me anything else. I bought myself a Bernina QE for Christmas in 2007 and started taking beginner quilting/sewing classes. In the classes, I loved seeing the same project sewn from different fabrics. It was color therapy and a wonderful diversion from my bureaucratic day job. Eventually I started making display table runners for a local store becoming addicted to fabric. I asked to go to the Quilt Market with the owner and she suggested that I consider being a fabric sales representative. My independent wholesale fabric representative business was launched in May 2016 and I went to my first quilt market which was in Salt Lake City.
I consider my sales job as a partnership between myself, the client and the manufacturer/distributor. My job is to help my clients be successful in their business. I do my best to relay information to my clients about offerings from the companies that I represent. I am happy to now have access to the thousands of notions and other products available from EE Schenck. I look forward to better serving my clients because of access to all these products.
Marcia Fuerstenberg
Territory: Portland, Oregon
About Marcia:
I started at E.E Schenck Co. in the office long before we had computers, when all the invoicing, orders and receiving were done with pen and paper. At the beginning of my career, I did everything from customer service and the order desk to sampling and making fat quarter bundles. After 20 years in the Seattle area as a sales rep, I am now enjoying the Portland territory. Many changes in fabrics and techniques have occurred through the years. Through it all, I still love my customers and my job!
Ron Johnson
Territory: Utah, and Southeast Idaho
About Ron:
I have the best territory with the world’s greatest customers. There are so many people in this industry who are very talented, creative and a lot of fun. I like the independence of being a sales rep. In my spare time, I enjoy boating with my grandkids.
Ivy Moya
Territory: Northern California
About Ivy:
I’ve loved to sew since I was a small child. In 1999, I decided to change careers into something more creative and personally fulfilling. I’ve been a fabric developer, manager and buyer and in 2009 with my expertise changed to fabric sales. What I love about this job is seeing all the amazing items people create that I would have never thought of in a million years. I’m still in awe of everyone’s creativity to this day.
Rebecca Neuenfeldt
Territory: Arkansas, Kansas, Missouri, & Oklahoma
About Rebecca:
I'm an Ozarks native with a life-long passion for all things arts and creative. Prior to joining EE. Schenk I managed a quilt shop for three years, after nearly a decade of sales management in the tech-retail space. I like to joke that my hobby is collecting new hobbies, but the earliest ones I can remember are learning to crochet granny-squares and handpiece log cabin blocks with my mom. I still love to do both, though I've upgraded to a sewing machine these days!
Michael Rifkin
Territory: Central & Southern Oregon, North California, & Reno, Nevada
About Michael:
I have been in this industry for more than 45 years. I've spent time with Brewer/BERNINA. I also worked as a district sales manager for Hancock fabrics and Singer Viking PFAFF. I am thrilled to represent all of the amazing products that E.E. Schenck has to offer.
Alisa Risner
Territory: Illinois, Indiana, Michigan, and Ohio
About Alisa:
Having been in sales my entire career, I’m super excited to be joining the EE Schenck team! I grew up in the bridal industry so I spent my childhood surrounded by beautiful fabrics and loved it. I have always been a crafter with an affinity for knitting. I’m looking forward to learning more about this industry, meeting my customers and becoming a valuable partner to them.
Lauren Rogers
Territory: Montana, North Dakota, South Dakota, and Wyoming
About Lauren:
I have been in the creative world since I was young and that included several years participating in 4-H fairs and style shows, Make It With Wool contests and general sewing of clothing. I also assisted my mom in her fabric store as a teenager. I transitioned to quilting when my oldest son was a baby by making him his first quilt. There has been a lot of learning since then! I worked for Hancock Fabrics for 8 years (6 as a manager), then moved into professional longarm quilting. For the last 22 years, I owned a quilt shop in Billings, MT that my mom and I opened in 2002. I was a Brother sewing machine dealer, a Quiltworx Certified Instructor and Shop as well as taught classes and vended at events. I’m excited to share this knowledge with customers in my region and help you to further your business with great products and customer service.
Cheryl Schenck
Territory: Minnesota and Wisconsin
About Cheryl:
I love anything creative and have been quilting since 2003. I've worked at quilt shops and a fabric/pattern company, taught classes, lectured at quilt guilds and was a co-founder of a guild. I also spent many years designing and making figure skating costumes. My background includes publishing and Information Technology. I love connecting with people and helping make their visions come true! When not helping customers, you'll find me painting, playing the bass guitar, or gluing something together!


